Who knew that an ’80s pop band could be so — business-savvy?
Of course, we all know this lyric has nothing to do with business communications, but the band has a point. Unlike highly specialized functions such as engineering or medicine, writing is often perceived as an “oh, anyone can do that,” kind of skill. And to some extent this is true. After all, we’ve each been writing since primary school — but we certainly haven’t all been performing quadruple bypass surgery.
Unfortunately, this phenomenon means effective writing is often underrated — and thus quite costly. According to a 2004 study by the National Commission on Writing, employees’ subpar writing skills cost American corporations $3.1 billion a year in training — let alone lost revenue due to poorly executed communications. To be fair, sometimes ineffective writing is simply due to being overworked and understaffed: Given oodles of time, you could craft a marketing campaign, white paper or newsletter article to rival the best of ’em. But who has that kind of time?
Here’s where a professional writer can greatly impact your effectiveness — and your bottom line. Whether it’s as simple as honing a targeted subject line for your next e-mail campaign, or as complex as developing messaging for a new product, Dunbar Communications lends the expertise you need for true differentiation among your competition.
Jane Dunbar and Dunbar Communications provide white paper writing services, professional writing services, marketing communications services, marketing consulting services, PR services, business writing services, strategic writing services, editing services, professional white paper writing, and freelance writing.
